Chloe on finding her first podcast guest

Chloe on finding her first podcast guest

Evaldas: Very interesting. How did you approach – like you said, it’s pretty hard to find those guests or people who are in eCommerce – how did you approach finding your first guest when you were just starting out? You have a lot of long preparations so I guess there are some detailed plan for that?

Chloe: I would say yes. It’s probably been and continuous to be the biggest challenge. I thought on a way the biggest challenge, unlike most into podcasts, there’s not a lot of obvious gain for my interviewees coming on, because they’re not promoting something. It’s not like we’re a business podcast with business people listening, and they’re trying to sell to business people. Generally, they’re not trying to sell to business people, they’re trying to sell to a specific consumer niche. So there’s not an obvious promotional opportunity for them. It’s quite laborious trying to find the guest to see the opportunity. So without just sending out with the same old eCommerce guest, he’s been on every podcast going.

Evaldas: Yeah.

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Chloe: Because I’ve discovered quite early on that my listeners like the fact I’m bringing them something different. So we’ve learned an awful lot of the last nine months about how to get guests, and essentially it’s a long hard blog, to get it. It’s definitely getting better because we’re getting a better idea about it, getting better at talking about it but the first guests were people I already knew, so I called in an awful lot of favors to get the first few guests on. Then we got lucky here and there. Like yesterday, I was at a conference in London and happen to just randomly be sat next to people who are really excited to be a podcast guest, who run really interesting businesses. So by accident yesterday, I think I got myself two guests. We should wait and see if they actually book in, but sometimes you can go to a conference and you can be able to meet anyone who’d make a guest. So it’s about being totally permanently always looking for someone who could be a guest.

Evaldas: Yeah. I guess that’s a kind of tough problem to solve, especially if you have a very specific niche and as you said, just to have to get lucky sometimes. But it’s not what is planned out before. All right.

Chloe: But as with all luck, the more you work at it, the more you improve at it, the luckier you get.

Evaldas: Yeah, I guess luck doesn’t come for anyone if you don’t take an action, so you have to open the door first. That’s the catch, I guess.

Chloe: Yeah.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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