Colin’s final tips for beginner podcasters

Colin’s final tips for beginner podcasters

Evaldas: Also, give a little bit more weight, Alright. It’s a good answer, and yeah, just for the last question which I’m very interested and I also ask everyone, what would be like one thing or two things you would give an advice to anyone who wants to start a podcast and to make it successful?

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Colin: I talked about keeping it simpler, right? I won’t repeat that, but that is an in-depth advice that we always give is to do that, just keep your equipment as simple as you can. Going on from that, I think one of the big things I always tell people is to really plan it out as a project. So plan it out as series as oppose to just starting on podcasting and saying, “Right. I’m going to put a podcast every week and we’ll have an episode every week, and I’m going to just do this, whatever.” There’s no structure to it, there’s no planning to it, I’m just going to keep doing a new topic every single week forever and ever, and that same people dropped out of it, because it becomes a treadmill that you’re on it and you just can’t jump off. It’s just always running, always trying to keep up, but if you start planning it as a project, it makes things a lot more easy. So just think about your first season, think about a good topic that you always ask about. So I always come back to this one, mountain biking for example, I could say first season would be how to build your own mountain bike. So I’m going to do a season around how to build your own bike. So my first episode might be about how to plan it and what type of bike I need, and the next episode might be the frames I need to have, the wheel sizes and sandals, and I can plan this as a course. Maybe when I plan it all in advance, I’ll have 12 episodes, maybe that will cover the full sequence. I’ll have 12 episodes, so it’s a course on how to build your own mountain bike, and that really is the first project. You can actually say that, “This is what we’re going to do to start my podcast.” You start recording these and it makes it so much easier each week to record your episodes because you’re going to know what’s coming out. You can plan ahead, you can tease the next episodes which build a bit of momentum, people want to actually to come back the next week because they want to hear the continue and so forth what’s going on. It also gives you a bit of motivation because you’re moving towards the end of your season. You’re moving towards this target point which is, say 12 episodes at the end, and you know you’re going to get a break, because you’re going to take a season break at the end of it maybe on one thought. You’re going to tell everyone that that’s happening at the end, and that makes sure that people you’ve built a momentum, they’re going to come back and listen to next season because they know you’re going to be back. They know you’re just taking a month break. I think that works really well for a lot of reasons. All of those reasons which I have said, but also even just the fact that at the end of that project, you can ask for feedback, you can say “What did you like? What did you not like?” and then you can build in base on that feedback into the design of the next season. You can say, “Right. What did you want to hear about the next season?” and you can actually build and then you can change the format. You can experiment with things, and I think that breaking a podcast up into those seasons, those series, really gives you a lot of power, a lot of flexibility to really grow over time, to keep yourself fresh, to keep yourself motivated because you’re thinking of those breaks and coming out with new resources to be able to re-purpose them, because those seasons are really valuable resources, as a whole.

That whole season can be turned into something else that can either grow more with it, so that’s kind of something that we always work with people on this planning out, back of season based content really helps to keep your podcast sustainable, and make it more useful for the audience as well.

Evaldas: That’s really useful. Otherwise, I mean, TV shows do this all the time and place really into their consistency, principle, and audience most likely listen to the whole season and you’re sort of fan to that thing that you need to get more and more.

Colin: Yes, absolutely. It works well for a lot of people. We do it and we do it on our shows and we’re encouraging others to do it as much as possible as well. Those worked for everyone, I won’t say it’s accurate for any podcast. Some podcast don’t suit it or it doesn’t suit the host who wants to actually just keep changing. Some people like having something brand new every week and being flexible, for others it doesn’t. So yeah, it’s up to you.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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