Facing challenges in “Introvert Entrepreneur” podcast and how to deal with it

Facing challenges in “Introvert Entrepreneur” podcast and how to deal with it

Evaldas:  Can you point out any single pain point or challenge you faced when you started podcasting?

Beth:  I have – and maybe this is the introvert in me – I tend to have this “I can do it all myself” mentality.  So from beginning to end, I figured out the technology, figured out the audacity, how I can record the calls, did all of the editing, posted it — everything from top to bottom.  A typical episode would take me five to six hours for maybe a thirty to forty-minute episode, and I had the time to do that, because my business is still in its beginning stages.  But it soon became a huge pain point and that it just started to feel like a chore.  Like I felt like this is something that I should be able to give to someone else, like I should be able to trust somebody else to edit this file because it’s taking me so much time and energy and part of me had fun with it, part of me that’s sort of like geek-y about it.  But then as my business grew, I had less and less time to do it, and I found that I was producing fewer podcast.  I wasn’t being as consistent as I had been.  So it was a huge struggle, kind of a retention, until I realized, “Okay, I know enough about this now,” that I can tell someone else what I need, and they can deliver that, and I can save myself hours and hours of time.  And a pain point associated with that was a scarcity belief that I can’t afford to hire somebody to help me with my podcast, I have to do it all myself.

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*Photo Credit: Flickr*

Evaldas:  Probably you did out some kind of process or a checklist of the things that needs to be done every time.

Beth:  Yeah, and keeping up with all these different moving parts because there are a lot of tiny steps that you have to take to make it happen, and I think if you’re able to–depending on what role the podcast plays in your life and in your business, it’s great if you can get geeked out on it, and do it from top to bottom.  But I think it’s also – in terms of sustainability – it’s important to look at it and say, “What are some of these things on the checklist that I can get help with,” and that way, I could make this more fun again.

Evaldas:  So you sort of outsourced it or you found a person who would took care of it full-time?

Beth:  Yeah, I went to like an online – I think at the time, it was calledO’Desk –  where it’s a group of freelancers that can bid on projects, and so I put up there that I need a podcast producer.  And I really feel fortunate because I found a gentleman named Paul, who lives here in the States, in Indiana.  And what I basically do is as soon as I record the episode, I send it to him and he cleans it up.  He does all the editing, he takes out the repeats and restarts, and uhms and ahhs, and he makes us all sound really good, and I record the intro and exit and I send that to him, and he adds the music and puts it all together, and then I have a finished file in an hour.

Evaldas:  Wow! That’s fast.

Beth:  So he’s really fast and he’s really wonderful to work with.  And I’m able to afford what he does, and it feels like a fair exchange of value, which as I’ve said before, it’s something that’s important to me.  So it feels good to be: 1) To be able to hand off the podcast to someone else and say, “Here, you’re the professional, you can make this sound great,” and then it feels good to be able to pay somebody to do that because I feel like I’m supporting another entrepreneur in their business.  And that’s something I didn’t quite expect, I don’t think I anticipated that that would feel good, to be able to do that.  So, it’s been a huge relief frankly, and saved me a lot of time and it’s really helped me now to being much more consistent than I was.

Evaldas:  So it’s almost like hiring another person and giving him or exchanging of value with him, like you told me before.

Beth:  Yes, exactly.

Evaldas:  So, with that, are you prepared to try out some wakame?

Beth:  Some what?

Evaldas:  Have you ever heard of wakame?

Beth:  No.  How do you spell that?

Evaldas:  It’s W A K A M E.  That’s like a Japanese seaweed.

Beth:  Oh, I might have tried this at one time.  I was in Graduate school with a young woman who was from Japan and she had this over one night for some authentic meal.  Though, I might’ve gone there before.

Evaldas:  Oh really, how brave of you!

Beth:  Yeah!  I felt brave at the time.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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