Jason tells us about being lazy

Jason tells us about being lazy

Evaldas: And just as you — very good to realize me into my last question. If someone would think about starting out a new podcast, what would be like one or two things you would recommend for them to make their show successful?

Jason: Yeah, so I actually did a presentation on this recently. It was like a lightning talk. So, I actually had some slides put together. But, kind of the main points, one of the absolute main points, and I touched on this earlier, is you are lazy. Let’s be honest about this. Anybody who’s thinking about doing this, you’re all excited about it now, but you can’t get around the fact that you are inherently lazy. There’s so many podcasts that are around episode 50, episode 75, they die, and I know exactly why they died. Because the person got too busy, they didn’t want to keep spending time on it.

So, like I said before, you have to streamline this. I actually only do about 15 minutes of editing per episode, and we do, honestly, we do, at most, 30 minutes of prep. It’s usually Carl and I. We come up with some questions for the guests, but then 15 minutes before the show is a lot of times when we go through some of the news items and stuff. It’s 15 minutes before the show, we have 15 minutes to get the show ready, and then 15 minutes after that, we are recording. So, we made it so that we have to block off almost no time on our calendar. It’s really just when all is said and done, let’s say, maximum of two hours’ time commitment from each of us each week.

So, just keep in mind, you’re lazy, try to templatize everything: emails, anything that takes too much time, which I reduce it or eliminate. But, some of the other advice that I have is do things first and then buy. So, if you listen to our first episodes, not only are we terrible speakers, but you also notice that we have terrible microphones, and that was fine because nobody was listening to us. After, I want to say, like around episode number 10, we ended up buying high-end microphones, when you do actually buy things, buy the best.

I know that it’s expensive, but what always blows me away is that you will have — you know, I’m using a $400 microphone here, it’s attached to a $400 recorder, and I have, probably, $300 worth of other equipment here, and I also have a dedicated machine just for podcasting, and people would be like, “Oh, that’s too much money,” and then I look and here they spent $3,000 on a top-of-the-line MacBook Pro. You need to set your priorities straight. If this is really something you want to do, you have to drop 1,000 bucks to get into this game. But, like I said, start out with what you have. So, start out without spending a single dollar on this, and once you’re sure that you’re serious about this, then buy the best. Otherwise, what you’re going to do is you’re — I’ve seen people recommend, “Just each time, buy the minimum of what you need.”

Well then, what ends up happening is you buy cheap microphones then you replace them, then you buy the next set, then you buy the next set. The podcasts that have done that have spent more money than we have. We went, we bought the Heil PR 40 from like episode 10 and we’ve been able to use those. We haven’t had an expense since then on our hardware. So, that’s been pretty huge.

*Photo Credit: Wearetop10.com*

*Photo Credit: Wearetop10.com*

Then, the last thing that I’ll leave you with on this as far as advice on starting this is keep your recurring costs down. So, if you are spending — let’s say you have to spend 100 bucks a month keeping this thing running, that’s just going to eat away at you without you even noticing. I mean, that’s 1,200 bucks a year, and that’s going to just keep happening year after year. For us to actually keep the podcast running, I think we can do it for, I want to say, the only actual cost, while we have the website, which is hosted on Azure, and we’re using, basically, the 8 or 9 dollar shared hosting option, which actually still does offer high availability and disaster recovery and all that kind of stuff, and then we use github for the source control, which is free, and then we have Libsyn, and we’re on the $15 plan. So, honestly, we can do it for about $23 a month. So, if we lost our jobs and we were broke, or we hardly had any money, we can continue to run the podcast for about 23 bucks a month, and I think that’s important too.

Evaldas: Yeah, it’s quite insightful, again.

Jason: Yep.

Evaldas: So, I’m speechless now. A lot of content here for everyone who is listening.

Jason: That’s good.

Evaldas: I just want to thank you for tuning in and sharing all the knowledge you have from all your experience.

Jason: Yeah, happy to do it.

Evaldas: Yeah, I’m excited about your 100th celebration show.

Jason: Yeah, so that should go live later today. I don’t know when you’re publishing this episode, but probably by the time you publish, our episode will be live. So, you can listen to that as msdevshow.com. That’s our podcast. Then, I also have — I’m trying a new thing. Podcasting is interesting, but I’m also getting into vlogging and I’m kind of experimenting with that because, again, there’s like a ton of competition out there. So, I want to try informal video that’s as effective as possible. So, if you go to aka.ms/jason, that will send you over to this like developer vlog that I’m just toying around with. I’m not even looking for sponsors or anything like that. I’m just putting content out there for people who are interested in it. So, I started by going to the latest Build Conference and I recorded a whole bunch of clips there and talked to really interesting people. So, just once you start making content like this and you realize how easy and how fun it is, you’re just going to keep wanting to create more and more. So, that’s what I’m doing here and now I’m getting a little bit into video.

Evaldas: Nice, alright. Yeah, thanks for your ideas, and yeah, I just wish you to have a great recording, and good luck with your show. Just make it grow better and make it the best content you possibly can.

Jason: Yeah, I appreciate it. Thank you.

Evaldas: Okay, so thanks and have a good day.

Jason: Yep, you too.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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