Jason’s podcasting tips on how to launch a successful podcast

Jason’s podcasting tips on how to launch a successful podcast

Evaldas: Quite a valuable oasis you’ve been giving me here, Jason. Just my last question before I leave you, leave our audience. Can you tell like one or a few advices that anyone who is starting a new podcast, what should we focus on?

Jason: Focus on your audience. Audience, audience, audience, and that means be really, really, really specific about who it is that you want to reach and serve with your show. You know, when we first started Internet Business Mastery, we were way too broad, we were all over the place, meaning, first of all, we would have an episode about eBay and selling on eBay, and then we’d have an episode about writing and selling e-books as an information marketer, and we were like, “Yeah, we’ll be for whether you’re the Fortune 500 marketing director or you’re the entrepreneur sitting in your office at home, there will be something for you on this show,” and that was just way too unfocused and broad.

So, then we just got super, super, super specific. In fact, we decided, “Nope, our person is a total beginner. They’re still stuck in their job in a cubicle. They think internet business will be a way out for them and they’re just looking like, ‘How do I get started and make this work?'” In fact, we were targeting ourselves three or four years before that. We were speaking to a past version of ourselves because that’s the background that we came from, and that made it a lot easier to stay focused about what content we put out there. It was a lot easier for our content to resonate with people and have them go, “Oh, my gosh. This is exactly for me. This is exactly what I’ve been looking for.”

It doesn’t mean that once you kind of set that idea that it can’t change and morph a little bit as you go. I think that’s absolutely fine, but if you’re being too broad or trying to please everyone, you’re going to please nobody. And once you do define who you think your target audience is, you need to spend some time talking to them inside of online communities or on social media, or at conferences, or at meetups, or people that you know.

Have conversations to kind of figure out what’s going on in their mind. What keeps them up at night? What are their unfulfilled desires and their urgent pains that I can help them with? Then focus your content on speaking to that person, and make your show just a natural conversation that stems from the fact that you know exactly who it is you want to serve and you know exactly what kind of conversation they’re already kind of having with themselves and with the market, and that you’re just becoming, then, this ideal source of authoritative information for them. That’s, I think, the most important thing you can do when you’re starting out.

*Photo Credit: Prsuit.com*

*Photo Credit: Prsuit.com*

Evaldas: Yeah, it’s quite a comprehensive answer. So, yeah, thank you, Jason, for sharing your experience. I think it’s very helpful, even for myself. I learned quite a bit this time.

Jason: Yeah, my pleasure. Those were great questions. I really enjoy talking about this stuff.

Evaldas: So, thank you and have a great day.

Jason: Yeah, thank you, Evaldas. Thank you.

About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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