Rob Walling on differentiating ones podcast

Rob Walling on differentiating ones podcast

Evaldas:  So, these days there is so many podcast that is shared on business startups and you name it.  Why should they at least be drawn into yours?  And Are you intimidated by the competition in podcast base?

Rob:  Well, I mean, I think for ours specifically, the reason folks would tune in to us, is that I think our show that’s been around for a long time, has this benefit of having a nice backlog of good content.  And so, when someone stumbles upon our show and they say, “Whoa, they’ve been out here for two hundred and seventy four episodes.  Truly, they must be doing something right, if they’ve been this committed to it.”  So then, rather than if they stumble upon where there’s five episodes, it’s not as notable, right?  So when they stumble upon that two hundred and seventy four, they can easily go back and listen to the last one-hundred episodes without too much effort.  I mean they’ll need the time and everything, but it will go down right into their pod counter.  And assuming that it resonates with them, assuming there are fairly unique opinions and angle that we take, which is traditionally like startups who offer companies are funded with venture capital, and we really advocate trying to do it yourself, try to sell-fund it or bootstrap it.  So that’s our angle.  So if that resonates with you, you’d know that within the next three to four episodes, but then we get the advantage of viewed and listened through almost binging on a hundred episodes or fifty episodes, or whatever it is you do.  Suddenly we have a relationship and that’s why I think you can be able to capture new people, this is because of that relationship you build.

*Photo Credits: Unsplash*

*Photo Credits: Unsplash.com*

So then, with that said, are we or am I concerned about the competition, there’s certainly other podcast out there talking about startups and talking about bootstrap and startups.  And I would say, I listen to a lot of podcast myself, so I’m definitely aware of it, but I think that our voices are unique enough.  I haven’t really heard another podcast like ours, and I also think that there’s value to the relationship that you build.  And that, people aren’t just likely to jump-ship off of our podcast if they hear another one.  There is room for more podcast in people’s feeds typically, so if you found one more good podcast, the odds are you’re not gonna bump one of your other podcast.  It’s not until you get to twenty or thirty podcast that people start pruning, so I guess all I have to say is that I’m not terribly concerned about the competition, and in fact, I went up-going on a lot of the competitions on podcast, write up anybody in the boot base, do interviews, and it helps solidify our brand as well.

Evaldas:  That’s sort of like consistency principle that kicks in, I mean I see it over and over in different kinds of places.  Like once you start listening, you don’t want to sort of lose or drop it, that certainly goes if you have like almost three-hundred episodes.  Some people can be really engaged.

Rob:  Yep, that’s right.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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