Rob Walling on Staying Consistent with Putting Out the Show

Rob Walling on Staying Consistent with Putting Out the Show

Evaldas:  How did you stay consistent of it all this time?  I mean just to. . .

Rob:  Yeah, that.  It’s a good question.  So two things — Well, there were probably three things that really helped us consistently deliver.  For a while, I think we might’ve been every other week when we started, and then we went weekly.  And we have delivered a show every week for the past maybe three or four years, so I’d say one-hundred and fifty plus episodes.  Even on Christmas weeks, one of us would go out-of-town or both of us go out-of-town but we will record ahead or we’ll bring an interview or our interviewer on.

So, the couple things:  One is having a co-host, that’s helped me because I know that he’s relying on me to show up, and we have a set time every week, it’s the same time, Wednesday.  Now, it’s Wednesday morning at 11 am Pacific, but for a long time, it was Tuesday afternoon every week, for months and months and months.  It was just blocked out.  So every week, I just knew that I has this standing meeting and we would show up and we’d record.  The nice part about having a co-host too, is that we take turns.  So, one week, I title the episode, I outline the episode, and he basically shows up and we both talk it through or talk to the other one, and that’s the podcast.  And then the other week, he outlines it, and so I don’t have to do all the work every week.  The week where he outlines it, I really show up for about thirty or forty minutes on Skype, and I’m done.  I don’t have to think about it beyond that.  So, that’s been helpful.  We’re just busy as we are.

Another thing that helped us is­ — getting ourselves out of the editing and the posting.  There’s another maybe three to four hours per episode that gets invested.  And we don’t do any of that, and that has definitely helped us be consistent.

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And the last thing is that we were able to monetize the podcast, we were able to make some money from it pretty early, because we had this Micropreneur Academy, what has now become a founder café – it’s a membership website, it’s a community of self-funded founders.  And so that has helped us to: a) Stay motivated to do the podcast, because it is a nice marketing channel; and b) It also has allowed for some revenue to allow to pay for the editor.

I think those are probably the three keys that have helped us deliver consistently for the past several years.

Evaldas:  And also the co-host sorts of gets to be accountable for staying consistent as well.

Rob:  That’s right.  He keeps me accountable.  I keep him accountable.  And then, he went out-of-town last week to a conference, so I just pull the guest onto the podcast and I was able to cover for him.  And then I go to Europe for a month every fall, and we typically record two episodes ahead.  So we get first two weeks, and then he records with guests the second two weeks.  So, if that were all on me, it’d be a lot harder to do, but we’re able to kind of trade that burden back and forth.

Evaldas:  Nice strategy on how to shuffle the time you have.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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