Techspot for podcast analytics by Josh

Techspot for podcast analytics by Josh

Evaldas: Yeah, that might be true. I’m not that good at tracking that much on that level, but still there. As I said, it’s one of the benefits, I mean, that you can network and also expose yourself to different audiences. It’s both ways, as I see it, guest podcasting and also interviewing. So, it’s also, as I said, win-win situation. I have one section that I always ask my guests and I’m very interested in your answers. I call it “tech spot”. As we already talked a little bit about analytics, do you use any kind of analytics for your podcast?

Josh: I do, yeah. It’s funny you ask this. Early on, this was a major pain point for podcasters. So, back in 2006, 2007, the analytics for podcasts were pretty terrible. Not that they have gotten a ton better, but technology’s maybe gotten a little bit smarter, and so we can at least understand where people are coming from. But, state of the art back then was FeedBurner. So, you’d be able to put together a feed and then pass it through FeedBurner and they would track some stats and you could turn on iTunes container decorations so that it would turn mp3 files into actual, like a podcast feed that iTunes could consume and that kind of stuff.

So, that was nice, but I also wanted a way to track the downloads, and I was working on an app called Transponder at the time. Basically, you’d upload your file into Transponder and then it would give you a link that you could pass out. It would try to look at the client and determine if it had seen that client before based on the IP address and user agent string that it was getting and that kind of stuff. So, it was building a podcasting analytics tool. But, again, back then I had no idea about marketing or anything, so I kind of scrapped that idea.

But, nowadays, just using simplecast.fm to handle file upload and kind of statistics on the backend. Then, I have a Meteor app that it consumes the API from Simplecast and kind of updates the website. So, people have a landing page and Google have a landing page to kind of associate that content with my website, if that makes sense.

Evaldas: Yeah, getting your hands dirty, as they say it.

Josh: Well, I don’t want to spend too much time building any of those systems anymore. I understand there’s not a lot of value in that. So, what Simplecast gives me, I can see that we’ve had, on the Crater Podcast, 1,300 listens this week and 3,000 last week. I could see that there’s a 54% drop in listens because we didn’t put an episode out last week with the Crater comp going on.

*Photo Credit: Georgeding.com*

*Photo Credit: Georgeding.com*

Evaldas: Would you imagine if you could have any kind of analytics, what would that be?

Josh: It would be how much people are listening to. So, I think I’m a little spoiled by looking at the YouTube analytics. I’d love to have that kind of analytics on the audio podcast side as well so when I look at YouTube, I can see — I can even drill into the individual video and see, “Oh, people get 15 minutes in, we still have 60% of the audience and that’s great.” But something happened around the 16 minute mark that people went away. So, you can try to figure out what some of that is sometimes. It’s interesting to learn from that, but you can’t do that with audio.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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