Techspot for Startup For The Rest Of Us on podcast analytics, metrics and transcribing your podcast

Techspot for Startup For The Rest Of Us on podcast analytics, metrics and transcribing your podcast

Evaldas:  So, do you use any analytics for your podcasts?

Rob:  Yes, we use Blubrry, have you heard of them?

Evaldas:  Yeah!  Like downloads? Or anything more specific?

Rob:  Yeah, we use Blubrry for that, it’s to give you unique downloads per episode and per date range, per month or whatever.  And then they give you total downloads per episode and per date range.  And we always look at the unique downloads.

*Photo Credit: Blubrry*

Evaldas:  If you would have to guess or choose, what kind of analytic would you think would be useful?  Like, if you can do anything.

Rob:  Well, I would love to know how many people are actually listening to an episode if they download it.  I would like to know how many people are listening, if I can do anything, because I know a lot like on myZenFounder podcast I do with my wife, we’re told all the time that people listen to it with their spouse.  Because it is about being in relationships with founders and trying to maintain family and startup, and life.

So, I have a feeling that ZenFounder, although it gets fewer downloads, and starts of so the rest of us.  I think that it probably has twice the number of listeners that actually show up on the feed, because so many people listen to it with their family or with a spouse.  So, I’d love to know how many people are listening.  And I also think it would be interesting to know how many people are actually subscribed, cos we have no idea how many are subscribed in iTunes or subscribed in these other things.  We really just see this very rough number of how many people are downloading, which could include someone going to the webpage, and like streaming it by clicking the button, or downloading it somewhere.  These podcast analytics really are lacking.

Evaldas:  I saw that you use transcriptions for your show, do you see any value in them?

Rob:  We started off doing it because we thought it would bring us some SEO traffic, and turns out it doesn’t.  We get very, very little organic traffic to the site.  I think it’s cos it’s too long and varied, like it doesn’t focus on any one topic.  A single thirty-minute episode is a thousands and thousands of words, and I think, it’s not focused enough, that’ll be my guess.

What we have found out, is that a lot of people come and search the back catalogue, and either go through Google sites or they’ll search through the WordPress plugin, and then they remember something that you mentioned, and they’ll use it to find that.  So, it’s like a complete text record of it.  That’s been cool.

There are also people, who say they don’t listen, they stopped listening to podcasts, but they just skim through the transcripts.  I mean, there’s like dozens of people who tell us that, it’s not like one or two.  So, I think we feasibly could stop doing the transcript and it wouldn’t be the end of the world.  But at this point, we’ve done it for two-hundred and seventy-four episodes, and we have people who like them and they’re not so expensive. I think there maybe twenty to thirty dollars per episode, and for us, given that we do have—we do make some revenue indirectly from the podcast through our membership site and other things.  It’s worth just keeping up, it’s all done in the process at this point.

Evaldas:  You could also – I’m not sure if you’ve done it – but you could also, re-purpose it as a different content.

Rob:  Yeah, we could.  We’d need to clean it up quite a bit, because you talk so differently than when you write, but we have considered doing that.  Of having someone come in and turn it into an e-book, or turn them into blogpost, or something.

Evaldas:  Your e-book, as far as our listeners have read, it has actually similar lessons as with your podcasts.  I was surprised, actually.

Rob:  Yeah, that was written a while back when we started the podcast so it probably has some overlapping with the early stuff.

Evaldas:  Good for you!  You’re reinforcing the same knowledge.

Rob:  Right! Right.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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