The Humble Beginnings of The Art of Charm

The Humble Beginnings of The Art of Charm

Evaldas: Yeah, I guess that’s the experience that you know that someone’s listening and you don’t even know the person that he is. So, that’s the reach of podcast, interesting thing. So, how did you get involved in the — I mean, you told a little bit, but how did you get started into this podcast production thing. Did you get a job before with The Art of Charm? How did you meet with people?

Jason: Oh, well The Art of Charm came around because one of the co-founders just came to one of my blogging meetups, because I told you before, I was running a blogging network called Metblogs, and he just moved to town and was trying to meet new people, and he’s just like, “Hey, we’ve got this thing, we’re just new in town, and we want to meet new people,” and he’s like, “I’ve got a podcast called The Art of Charm,” and I’m like, “Oh, I’ve heard your podcast. I actually listened to your podcast while I was doing –” I used to commute between San Francisco and Los Angeles a lot and Tim Ferriss turned me onto it because he’s friends with this guy Neil Strauss, who is a multiple New York Times Bestselling Author and wrote many books and was just like, “Oh,” and just through serendipity, I found these guys.

*Photo Credit: TheArtOfCharm.Com*

*Photo Credit: TheArtOfCharm.Com*

So, when he wrote me, I’m just like, “Oh, I’ve totally heard your podcast before. Let’s go have lunch,” and then we ended up becoming really good friends, and I’ve known him for five or six years now. When it came time to either me transition out of the company, or find something new in the company to do, it just became easy for me to roll into the podcasting side of it. So, also being friends with Tim Ferriss before even his first book came out, when he became a podcaster, he’s like, “Hey, I need some help editing.” He came to my studio, I taught him some stuff, and then also when he doesn’t have time, I end up doing the edits for him. That’s kind of how I just rolled into it. It was a whole side issue that I never thought was going to make any money, but it turns out now to be my entire career. That’s what I do now.

Evaldas: Yeah, sometimes it’s so interesting how things turn out that you’re — it sounds so simple that you say you’re editing one of the most popular podcasts in the world.

Jason: It’s funny. Sometimes it happens that way. We interviewed a guy named Cal Newport, we did that on The Art of Charm, and he’s very fervent about not following your passion, because that doesn’t actually lead to happiness, and it’s one of those things where podcasting wasn’t my passion, but I was good at it, and I ended up just really enjoying the process, and now it turns out to be my career. So, it’s a very weird twisty road, you know?

Evaldas: Yeah, anything can happen as long as you’re showing up.

Jason: You have to show up and you have to take your licks and you have to be good at it, because you said you listened to our first episode and it was terrible. I’m sorry. The first hundred episodes of my show is terrible. I think even maybe the first 150. We’re on 156 right now and they’re still terrible. We’re still getting the hang of it. You have to practice. It’s all about practice, and podcasting, you can’t take shortcuts. You have to get in front of the mic every single day. That’s why we have a new show. We call it “Up To Speed”, where we do just 15 minutes every day. We get just in front of the mic, we do our research, we do the show, and then you get that daily practice in, and we’re only on episode 19 for that one and we’re finally getting our groove.

So, I think the biggest thing with people who are interested in starting a podcast is just even if nobody’s listening, talk into the microphone every day, listen to it, edit yourself, because if you don’t edit it yourself, you’re not going to understand where your foibles are, where your umm’s and your ah’s are, what verbal tics you have, things like that. I think it’s super important for everybody to just really pay attention to the product that you’re putting out, and also listening to yourself.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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