Why you need analytics for podcasting

Why you need analytics for podcasting

Evaldas: That’s quite a bit of tricks. Actually, I heard the same trick we used for offline marketing when you put a link on some flyer or news magazine and then you see from which source you’ll get more traction.

Jason: Right, and that goes back to my Dan Kennedy training because he was all about direct marketing. So, he was all, “Why am I going to do any marketing or any advertising if I can’t specifically track how successful it is?” because it’s silly, the amount of advertising that gets put out there and they just have no idea if it’s really actually working or not, right? But, when there’s visiting a specific page or using a specific coupon code or calling a specific 800 number and dialing in a certain extension or whatever, there are all these creative ways to actually track this is the source of this person who took this action and ended up buying for us.

*Photo Credit: I.telegraph.co.uk*

*Photo Credit: I.telegraph.co.uk*

I think it’s incredibly important, otherwise, how do you know how to grow? How do you know how to grow your show, audience? How do you know how to grow your business? Because you don’t know what’s working. You want to do more of what’s working and ditch what’s not working, very simply, and that requires good tracking.

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About Evaldas Miliauskas

Evaldas Miliauskas is the founder of CastSource - a startup that provides transcriptions designed for podcasts. He is a passionate podcaster listener, host, and a entrepreneur.

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